Cardsmith breaks friends1/7/2024 Still, the cost of contactless cards can be a prohibiting factor: The cards cost from $3 to $10 each, depending on the number of applications that are included and the quality of the card. Once you're paying the $3 or $4 apiece for the contactless card, you can get a mag stripe on it for 10 or 15 cents." There's really no incremental cost in having the mag stripe there in case you need it. "Trying to get those merchants to switch to contactless readers and incur those costs might be a big challenge. "If you have an off-campus program, most of the terminals and POS systems of merchants on Main Street are really mag stripe based," explains Lent. Taran Lent, vice president of product management and development and cofounder of CardSmith, a campus card solution company, recommends that schools not abandon mag stripe entirely-at least not yet. In the meantime, though, schools that want to take advantage of the new technology without abandoning their existing system have a third option: the mag stripe/contactless hybrid. Most experts agree that contactless cards will replace magnetic stripe cards over time. Contactless cards are less prone to damage (i.e., wear and tear from frequent use or exposure to weather and grime), duplication, and hacking. With contactless cards, a user simply holds the card near the card reader to open a door or make a purchase, which means the card can stay in the user's wallet or on his belt clip. These "swipe" cards are by far the most prevalent technology for making purchases on campus and at participating merchants off campus.īut contactless cards, which have a microchip and antenna embedded in them, are steadily gaining. For schools that take advantage of them, the new breed of campus ID cards offers one-stop shopping for increased security and daily convenience.įor about 25 years, magnetic stripe cards, which resemble credit cards and follow ISO standards for security and privacy, have been the dominant players in the ID card market. They open doors, provide admission to football games and the gym, even pay for a load of laundry. They can buy books, a candy bar, lunch (on campus or off), and a ride on the city bus. The latest campus ID cards provide increased security, convenience, and purchasing power-both on and off campus. Product Focus Campus Cards: All That and a Bag of Chips
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